Maison Le Grand Esprit brings French wines to consumers through a collection inspired by French winemaking traditions.

The project

Maison Le Grand Esprit wanted to introduce its French wines to audiences in New York, Atlanta and Chicago through a multi-city brand experience. We partnered with them to produce a coordinated city-to-city tour, creating opportunities for guests, influencers and local audiences to experience the wines in each market.

We managed production across all three cities, sourcing and coordinating venues, vendors, photographers, music and food. We also managed influencer participation, coordinated event logistics across markets, and developed opportunities for the brand to maintain a strong, consistent presence throughout each experience.